RRD Ranks in Top 20 on Ad Age Agency Report for Seventh Consecutive Year
6/23/2025
For the seventh consecutive year, RRD has been named one of the world’s biggest agencies, ranking 16th in Ad Age’s 2025 Agency Report. Now in its 81st edition, the report ranks the world’s leading advertising and marketing services agencies based on U.S. and worldwide revenue.
Founded in 1864, RRD has evolved into a global provider of marketing, packaging, print, and supply chain solutions. Every day, we help the world’s leading brands drive engagement, increase loyalty, and boost revenue with tailored solutions at every stage of the customer journey.
Our consistent inclusion in Ad Age’s annual Agency Report reflects more than growth — it showcases the trust our clients place in us to drive meaningful, measurable results.
Navigating an evolving marketing landscape
RRD’s recognition comes at a time of rapid transformation for our clients. Marketing leaders are grappling with unprecedented complexity, with 84% agreeing that their company’s identity and direction must significantly evolve in order to meet long-term strategic goals. At the same time, 62% of CEOs named growth as one of their top three priorities for the year — underscoring the pressure to drive results, even amid budget constraints.
Brands are expected to deliver personalized experiences at scale, all while managing tighter resource allocations. As a result, organizations are increasingly looking for ways to streamline — and optimize — marketing execution. Notably, CMOs are allocating the largest portion of their budgets toward media spend, highlighting the need for integrated, scalable, and data-driven marketing support.
RRD introduces Iridio℠
To meet these demands and expand upon our marketing capabilities, RRD recently announced the formation of Iridio℠, a unified marketing solutions partner built to simplify the fragmented ecosystem that today’s CMOs face. Iridio offers a flexible, composable stack of services — including strategy, creative, technology, data and analytics, and media execution — to help brands move faster, perform smarter, and scale high-impact campaigns.
A testament to RRD’s continued investment in marketing and innovation, Iridio reinforces our longstanding commitment to delivering best-in-class solutions that meet the evolving needs of our clients.