Revamped Digital Strategy Drives Surge in Store Visits | Retail
5/20/2025
RRD’s search optimization and social media solutions help furniture retailer surpass Black Friday goals
CHALLENGE
A furniture retailer boasting more than 100 locations nationwide was dissatisfied with their existing marketing partners. Among other concerns, they were receiving only limited insights as to which marketing endeavors were working and which were not. In the long term, the retailer sought to partner with a full-service organization that could offer all the marketing services they required — digital, print, and creative — as well as information about which efforts were most effective.
Additionally, in the near term, they had their sights set on a rapidly approaching objective: With Black Friday coming up, the retailer sought a marketing strategy that would enable them to drive foot traffic, boost sales, and elevate their overall marketing efforts during this critical shopping period.
SOLUTION
The retailer turned to RRD, who executed an initial analysis of their website’s current SEO metrics and social media platforms. Finding that both were well short of industry best practices, RRD prioritized optimizing the retailer’s online presence with:
- Location updates — to enable targeted marketing, boost local SEO, and increase customer engagement
- Creative updates — to capture attention and amplify interest
- Records updates — to optimize social media accounts for engagement and visibility
Acting as a full-service agency, RRD offered full channel execution marketing support.
RESULTS
Implementing these changes, the retailer saw their strongest performance of the year and strongest performance year over year during the Black Friday period. RRD’s comprehensive campaign insights highlighted the following results:
- Increase in store traffic during the three-day Black Friday window
- Increase in foot traffic during Black Friday week
- Increase in in-store visits throughout November
Following the retailer’s Black Friday success, they expanded the partnership with RRD to include digital, print, creative, franchise support, and corporate marketing services.