Prioritizing and Developing a Brand
1/12/2023 Matthew Tilley
Prioritizing and building a brand is at the heart of fueling the overall growth of an organization. But how do you build a brand when you are still building a customer base? Our guest today has insight into how and when to prioritize brand building when you still have to build the business.
Sarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage.
Join us as we discuss:
- The marketing challenges that Sarah and her team face
- How to create a brand foundation that aligns with a long-term corporate strategy
- The different stages of brand development
- How Matic has approached brand development
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About the series
If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.
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