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NOTE: The denials reported below represent either requests where a consumer was not verified (where verification was required) or instances where Valassis Communications, Inc. (“Valassis”) did not have the consumer’s Personal Information in its records. Moreover, consumers typically include more than one right in their requests, including rights that require verification. This can impact the response time for the request as a whole, as reflected in the statistics below. Valassis is committed to privacy compliance, and we continue to refine and enhance our consumer rights request processes to improve response time.
Do Not Sell:
- Received: 477
- Complied with in whole or in part: 435
- Denied: 42
- Mean # days to respond: 23.4*
- Median # of days to respond: 17
Limit the Use of Sensitive Personal Information:
- Received: 154
- Complied with in whole or in part: 126
- Denied: 28
- Mean # of days to respond: 38.9
- Median # of days to respond: 39.2
Delete Personal Information:
- Received: 184
- Complied with in whole or in part: 138
- Denied: 46
- Mean # of days to respond: 38.4
- Median # of days to respond: 39.1
Opt Out of Automated Decision-making:
- Received: 164
- Complied with in whole or in part: 127
- Denied: 37
- Mean # of Days to Respond: 40.0
- Median # of Days to Respond: 40.0
*In the middle of 2023, we changed the system by which we receive, process, and respond to consumer privacy requests. Even with testing, the change inadvertently resulted in an issue that led to a temporary increase in processing time for requests that included the right to know and/or correct. All impacted consumers have since received responses. Requests impacted by that issue have been removed from the calculations for the above metrics, to reflect response time more accurately for the rights above.
Know Categories of Information
- Received: 62
- Complied with in whole or in part: 31
- Denied: 31
- Mean # of days to respond: 27.7
- Median # of days to respond: 26.6**
Know Specific Pieces of Information
- Received: 59
- Complied with in whole or in part: 30
- Denied: 29
- Mean # of days to respond: 27.8
- Median # of days to respond: 26.6
Correct Inaccuracies in Information
- Received: 30
- Complied with in whole or in part: 12
- Denied: 18
- Mean # of days to respond: 29.7
- Median # of days to respond: 26.6
**As noted, changes to our system last year led to a temporary increase in processing time for requests that required verification. The response times in this section have been adjusted to reflect the actual response time once that issue was corrected.